Grandmaster Carlo founded Pure Taekwondo as a private venture, initially offering exclusive training to prominent figures in Silicon Valley’s tech industry. In the spring of 2004, Pure Taekwondo was officially trademarked, continuing as a freelancing endeavor until the growing demand for instruction necessitated a dedicated academy. By the spring of 2016, Pure Taekwondo evolved into a full-fledged martial arts academy, opening its doors to the public.

Inspired by his own master, Grandmaster Carlo had always envisioned creating a school that would provide the same vital support he received as a young martial artist. Today, Pure Taekwondo stands as the embodiment of that dream, dedicated to shaping the next generation of martial artists. Grandmaster Carlo’s unwavering passion for teaching and his commitment to developing champions—both on and off the mat—fuel the academy's continued success.